Blogging has many benefits for web marketing

Benefits of Blogs

Blogs are more than a passing fad, they are here to stay. The term “blog” is short for web log. It is essentially an interactive program that runs on your website that allows you to post news articles, and lets browsers of your website to reply to them. Think of it as an interactive newspaper or diary. People are increasingly turning to blogs as a source for news and industry specific information, and to voice their own opinions. Blogs are a great way to offer something free and useful to your customers. It’s also another way to increase the depth of your site in the eyes of search engines. Properly optimized blogs create new web pages for each published article, with unique titles and tags that can reinforce your website’s relevance for targeted phrases. Website Design Columbus can build a blog for you that is a turn-key solution. All you have to do is write the occasional article. We’ll even consult with you on the most effective ways to author new articles.