Website Content

Website content is the most important part of a site

The Importance of Content

Often the most overlooked, yet easily the most important aspect of a successful website, is unique, informative, and robust content. In the eyes of a person or a search engine like Google, there is absolutely no substitute for real sentences and paragraphs that are meaningfully applied throughout a website. Why do most people skimp on their web content? Well written content does not compose itself. Even if you are an expert on the subject you’re discussing, and fancy yourself somewhat of a writer, weeks can be spent laying out a thoughtful website with rich content. There’s always exceptions, but if you were a search engine and had to choose which website is more relevant to a given subject, would you choose a site that hosted 5 pages on the subject, or a website that hosted 50 pages? To a degree, search engines use the same logic we would.